Client
MOXY 
Role
Brand Identity, Merchandising 

MOXY

Brand identity creation for MOXY, a software and design studio. MOXY's driver is seeking a balance between impact, excellence and pragmatism.

Goal

Create the brand identity and a set of merchandising elements.

moxy logo variations

Concept

Collaboration and mixing of knowledge is at the core of the studio, so the logo is composed of basic geometric forms that overlap each other, combining and creating a more complex form, a text block that spells MOXY.

Impossible forms

MOXY means force of character, determination, or nerve, and that’s the concept behind the impossible forms illustrations — we love big challenges, even when they seem impossible.

Typography