Brand identity creation for the MOXY studio.
Brand identity creation for MOXY, a software and design studio. MOXY's driver is seeking a balance between impact, excellence and pragmatism.
Create the brand identity and a set of merchandising elements.
Collaboration and mixing of knowledge is at the core of the studio, so the logo is composed of basic geometric forms that overlap each other, combining and creating a more complex form, a text block that spells MOXY.
MOXY means force of character, determination, or nerve, and that’s the concept behind the impossible forms illustrations — we love big challenges, even when they seem impossible.